Customer relationship management is a key element of successful business. Companies not only need to offer customers the best possible service. They also need to gather as much information as possible about buying habits (with the permission of existing and potential customers) in order to offer the right products and services. These two goals can only be fulfilled with the support of cutting-edge telecommunications and information technology.  
   
The solution:
ABARSAN deploys IT-based media for managing your customer relationships. This so-called electronic Customer Relationship Management (e-CRM) technology opens up a host of new possibilities. With the help of state-of-the-art communications centers, you can implement one-to-one customer targeting, discover and fulfill customers' information and service requirements. We can help you build new bridges to your customers.		  
   
ABARSAN offers successful, future-proof strategies for Internet-age customer retention and customer service: from individual components such as customer databases or customer loyalty activities on the Internet (clubs, communities, etc.) to entire communication centers integrating all customer contact channels - telephone, fax, Internet and e-mail.
CRM is a critical success factor on the global marketplace. The benefits are obvious: 		 
     Higher service quality leads to greater customer loyalty  
     Making your organization easier to reach increases customer satisfaction  
     CRM enables you to identify the profitability of your customers and optimize your target group-specific activities  
     More efficient deployment of human resources increases productivity  
     Automation of certain process steps reduces costs  
     Cross-selling opportunities increase revenues  
   
It is vital to choose an CRM solution that suits your company, its organizational structures and processes, and your business strategy. Only then can you expect results. ABARSAN offers consulting services and support with setting up and operating the solution, including provision of human resources. We have the necessary experience, technological expertise, and knowledge of your industry. What is more, ABARSAN itself places the greatest emphasis on customer relations. Our guiding principle is "one face to the customer".  

 
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